Why these answers
Each list starts from the channels most stores have (Instagram, TikTok, Google, friends) and adds the ones specific to that kind of store: markets for food, vets for pets, Etsy for handmade. Answers use the words buyers use, not marketing terms: “Friend or family”, not “word of mouth”. And every list ends with “Other (please specify)”, so the typed answers tell you what to add next.
The follow-ups are shown only to some buyers. That keeps the survey to one tap for most people while still telling you which creator, which podcast or what almost stopped a first-time buyer. More on choosing and wording questions.
HearAbout by Centubo. Asks buyers how they found you on the Thank you page and shows which channels bring in sales. Free during launch.
Install on ShopifyQuestions people ask
Can I use these questions with any survey app?
Yes. Copy the question and answers into whichever post-purchase survey app you use. The follow-ups need an app that can show a question only after certain answers or only to new customers.
Should I include every answer listed?
Only the channels you actually use or might use. Remove the rest and let “Other (please specify)” catch surprises. Under 12 answers works best on a phone.