Fairing alternative: HearAbout vs Fairing for post-purchase surveys

HearAbout and Fairing both ask “How did you hear about us?” after checkout. Features, prices checked on the App Store, and when Fairing is the better pick.

We make one of the apps on this page, so read it with that in mind. Prices and features of other apps come from their Shopify App Store listings, checked on November 14, 2026. Plans change: check the listing before you decide.

On this page
  1. The short version
  2. Price at your order volume
  3. Features side by side
  4. When Fairing is the better choice
  5. When HearAbout is enough
  6. How to switch without losing your history

Fairing is one of the original post-purchase survey apps on Shopify, with a long list of integrations. HearAbout is our app, newer and narrower. Here’s how they compare for a store that mainly wants to know where buyers come from.

The short version

  • Pick HearAbout if your main question is “How did you hear about us?” plus a few follow-ups, you want sales by channel inside Shopify, and you’d rather not pay $49 or more a month once you pass 200 orders.
  • Pick Fairing if you need its integrations (Klaviyo, Meta and 25+ others), LTV analysis against survey answers, its AI insights or its API, and the price fits your volume.

Price at your order volume

From the App Store listings, checked November 14, 2026:

Orders a month Fairing HearAbout
Up to 200 Free Free during launch
201–500 $49 a month Free during launch
501–1,000 $99 a month Free during launch
1,001–5,000 $149 a month Free during launch

Fairing’s paid tiers have a 14-day free trial and all paid plans include the same features. HearAbout’s launch pricing includes every feature and unlimited responses.

Features side by side

HearAbout Fairing
Survey on Thank you and Order status pages Yes Yes
Works on every Shopify plan Yes Yes
Question types Single, multiple choice, text, NPS, 1–5 rating Several, including NPS
Questions per survey Up to 10 Unlimited
Follow-up questions based on answers Yes Yes
Target new or returning customers Yes Yes
Target by product, order value, market Yes By product purchased and geography
Order tags with the answer Yes (hdyhau:tiktok) See listing
Sales and average order by channel Yes Yes
Compare with Shopify’s last click Yes See listing
Value per channel after 90 days Yes LTV analysis
Translations Yes, buttons in 9 languages Yes
Discount code after answering Same code or a unique one-use code See listing
Shopify Flow Trigger and a ready template See listing
Google Sheets, weekly email report, CSV Yes See listing
Klaviyo, Meta and other marketing integrations No Yes, 25+
AI-generated attribution insights No Yes
API / MCP No Yes (beta)
Built for Shopify badge Yes No
Reviews on the App Store None yet (new app) 5.0 from 196

“See listing” means Fairing’s App Store page doesn’t state it; check their docs if it matters to you.

When Fairing is the better choice

Be honest with yourself about these:

  • Your survey answers feed Klaviyo flows or ad audiences. Fairing’s integrations are the main reason to pay for it. HearAbout keeps answers in Shopify (tags, metafields, Flow) and Google Sheets.
  • You want an analyst’s view of LTV by channel, AI summaries or an API for your data team.
  • You value a long track record. Fairing has been on the App Store since 2018 with 196 reviews. HearAbout launched on October 29, 2026.

When HearAbout is enough

  • You use the survey for one decision: which channels to spend on.
  • You want the answer on the order itself, filterable in Shopify’s order list by tag.
  • You’re past Fairing’s free 200 orders and don’t use the integrations that the paid plan pays for.
HearAbout sales by channel table
HearAbout's sales by channel, with new and returning buyers and average order.

How to switch without losing your history

  1. Export your Fairing responses before you uninstall anything.
  2. In HearAbout, rename the answers to match the ones you used in Fairing, so your reports read the same.
  3. Keep both surveys from running at once: run HearAbout’s survey, then turn Fairing’s off the same day.
  4. Note the switch date. When you compare periods, compare HearAbout weeks with HearAbout weeks.

HearAbout by Centubo. Asks buyers how they found you on the Thank you page and shows which channels bring in sales. Free during launch.

Install on Shopify

Questions people ask

Is HearAbout free?

Yes, during the launch period, with every feature and unlimited responses. If that changes, Shopify asks you to approve any price before anything is charged.

Can I import my Fairing answers into HearAbout?

Not directly. Export your Fairing data before you switch, and keep the same answer names and order tag style in HearAbout so your Shopify order tags stay comparable over time.

Does HearAbout integrate with Klaviyo?

Not today. HearAbout sends answers to Shopify Flow and Google Sheets, tags orders and saves answers in an order metafield. If Klaviyo segments built from survey answers are central to your marketing, Fairing is the better fit.